CLIENT

McDonald’s

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BAGTRAY

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There’s more to fast food than just burgers. As McDonald’s don’t want to fall behind the curve, they’re permanently looking for ways to improve the relationship with their customers. With this in mind, we decided to go off brief and give them a little contribution with a design idea.

CLIENT

Amnesty

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CAKES

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Amnesty International wanted to create an outdoor campaign to raise awareness of the 60th anniversary of the Universal Declaration of Human Rights. We thought the date deserved more than just a celebration, it deserved a call-to-action.

CLIENT

adidas

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THE TANGO APP

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Footballers are not just players anymore, now they’re doers, innovators, influencers. As adidas wanted to address this change in behaviour and strengthen ties with their audience, we collaborated with them to develop a new social community from scratch. The idea was to build a digital platform and set up virtual challenges so that amateur players could show off their skills - and prove to the world that they have what it takes to be a football creator.

A few examples of the videos that were submitted by the players

CLIENT

Amnesty

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SLOW DOWNLOAD

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The perfect example of a “first world problem”? A slow internet connection. Because while some might be complaining about waiting a few seconds for video to load, others on the other side of the globe could be waiting days for something to eat. These online videos are little reminders to internet users that there might be more important issues out there for us to be concerned about. 

CLIENT

Mini

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INNER PACEMAN

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For the launch of the new MINI Paceman in Europe, we invited the die-hard fans of the brand to go for a different kind of spin, on a virtual test-drive. Their performance “behind the wheel” was then measured using pre-determined factors and classified accordingly. As we expected, they took up the challenge and went for it.

CLIENT

WWF

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UGLY

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It’s not every day that creatives can see the work they have created for a pitch make it to the streets. This campaign broke the spell and managed to find its way into eleven European countries, in the shape of posters, billboards, online banners, social media posts, and videos. It’s now even hanging on the walls of a museum in New York. 

CLIENT

Possible

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THE SHOP

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What do you do when you are seeking to hire more than 20 new international personnel in one month? Instead of creating the usual type of recruitment campaign, we turned the agency’s homepage into a commerce platform - a place where job-seekers can do a little more than just find job openings.

CLIENT

McDonald’s

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THE M

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McDonald’s briefed us on the launch of a very unique sandwich: the M, a burger made of the finest ingredients around.

CLIENT

Possible Games

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LENS OF WAR

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Lens of War is a gaming experience that pays homage to all war photographers who bravely put their lives at risk to bring us news and show us the truth of life in the field. Through a series of illustrated war situations, the game gives users a stylized experience and help them imagine how difficult it would be to survive the most common events that usually take place in a conflict zone.

CLIENT

Mazda

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HANDS

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This film was part of a pan-European campaign we created for Mazda, the Japanese car maker. The goal of the brief was to increase brand awareness by letting people know more about their very distinct culture and unique way of designing cars.

CLIENT

McDonald’s

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EVERYONE SAVES

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We were asked by McDonald's to promote a value offer with in-store posters. Our insight, however, got the client excited and we ended up developing an integrated campaign - which went from television to digital media and even to the streets.

CLIENT

Volkswagen

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OPTICAL ILLUSIONS

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Volkswagen wanted to create a campaign to explain the attributes of the new VW Caddy Maxi. We then realised optical illusions could help us in the task.

CLIENT

Tassimo

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THE TASSIMO SHOW

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Tassimo wanted to build a relationship with their target audience, so we developed a social media based reality show following the lives of four inseparable friends, Emma, Laura, Julia and Sara. Here you can see the trailer for the first season and a clip from an interactive episode (Emma went online looking for her Mr.Right and received loads of messages from real-life men on social media. The best candidate was then animated into the show).

CLIENT

Danone

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ENDLESS CHEERING

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A series of topical social media posts we created for Actimel. 13 countries took part, 62 videos were created (out of one single master file). In record time, we covered all the situations a fan can possibly face while watching football matches.

A few examples of the videos the local markets produced for their social media posts

CLIENT

McDonald’s

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HUNGARIAN WEEKS

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TV spot we created to promote a very special - and unexpected - offer. For the first time ever, McDonald’s Hungary decided to feature typical Hungarian dishes on its menu.